DNA of a KID 

A fire-breathing chromosome of crazy fun. Rebels to the core, yet social in packs to gain acceptance. They grow at a rate we can not keep up with. Stimulus from 360 degrees warps their sense of reality as they live in a hyper-saturated digital world of youth culture. To understand them is impossible, but to feed their soul is identifiable. We must learn from them, and adjust to their trends as this fickle spirit will not be forced fed products and images to which they can’t relate. They are your target market. So let’s listen, visualize, and live in their minds.

Their acceptance of your brand is your success. 

Do not underestimate the KID!